Friday, May 24, 2013

Advertise


A New Way of Promotion

Showcase PDX is a new multi-media platform that profiles exceptional people, businesses and organizations that are building community and powering the economic engine of our region.The Showcase website is a gateway to Portland innovation – from performing and visual arts to community events. We also promote dynamic businesses that are redefining the economic landscape with creative capital.

Your business can tap into this audience of highly motivated trend-conscious consumers by advertising with Showcase PDX.



We Offer:

  • Commercial spots during our webcast programming
  • Standard internet advertising
  • Embedded video and audio advertising
  • Sponsored content
  • Event and Site Sponsorship
  • Event Hosting


Television Webcast Sponsorship





Advertise with commercial spots during our webcast programs

Each 30-minute episode of Showcase PDX embeds brief commercials. Spots that appear in the weekly broadcast remain in the webcast version for up to one full month! That’s double the impact at one low price! Plus you retain copyright to use these commercials in other venues.

Showcase Program  Sponsorships

You’ve heard the announcements at the start of almost everything aired on PBS: “This program is brought to you with the support of …” Showcase PDX offers that same opportunity at the local level, an opportunity for you to show our viewers that you support Portland innovation and the growth of our local economy.

Sponsoring an entire program at at various levels comes with a marketing package that provides value far above your cost. At Showcase PDX, we want our sponsors to receive all the recognition they deserve.

For  sponsorship opportunities, please contact our Advertising Department.

Site Advertising Opportunities

ShowcasePDX offers a variety of advertising zones that may be purchased by CPM, by the week or by the month. Our Media and Advertising Kit offers a complete profile on Showcase PDX and its services. To receive your copy, contact us.



Sponsored Content

Sponsored content is a way to show our audience that you care about a particular issue and want to share your expertise (for example, a chiropractor may want to sponsor a series on back health).

Sponsors work with Showcase PDX editors on the material to be featured, and our editors have final approval of the finished product. Sponsored content cannot directly advertise the sponsor’s business; instead, content sponsors receive logo placement and a web link to their business with a brief description (Example: “Dr James Smith, owner of Back to Health, has been in practice for 12 years and specializes in post-injury recovery”).


Event Sponsorship Opportunities




Showcase PDX reaches beyond the internet. We also produce Showcase Live! and ThirdSpace – events that bring top creative talent to venues around the region. Combining local cuisine, arts and entertainment, ThirdSpace events are more than just a night out -patrons can meet creative innovators and discuss their work one-on-one, and even purchase items. Showcase Live! is our premiere performance series, focused exclusively on local talent.

Sponsoring ThirdSpace and Showcase Live! events is a great way to highlight your involvement with the most exciting cultural events in Portland. These events are hosted every month. Event sponsors receive recognition in a variety of ways, including:

  • Logo placements and mention in related advertising and on Showcase PDX
  • Banners
  • Displays
  • Announcements
  • Press Coverage

Showcase PDX can also custom-craft a sponsorship package that more specifically meets your needs.

Showcase Event Hosting

Has your venue received all of the exposure it deserves? Whether it’s already a crown jewel of Portland event space or a diamond in the rough, your venue can only benefit from the added attention that comes with the Showcase treatment.

Some of the locations that would benefit from our customized event production services include restaurants, hotels, rental and condo communities, theaters and theater companies, concert halls and leased event spaces. Our marketing and production teams would work with you to create events that bring the values and values-based audiences of Showcase PDX to your doorstep.

Each hosted event is unique to your venue, and shines a spotlight on the advantages of your space. We combine a mix of culture, cuisine and entertainment to accentuate your positives.


Showcase Local Promotions

We understand the importance of buying local. A dollar spent within the community multiplies six times. Showcase wants to help local businesses maximize their exposure at a reasonable cost. One way to do this is by bundling messages into packages and passing on the savings of bulk media buying.

“Showcase Presents” Business Montages are packages of short commercials – 15 to 30 seconds each – presented in 3-minute blocks and aired in local media outlets, including theater screens, broadcast and cable television and video-based websites.

Video, Audio and Web – use the multi-platform power of Showcase PDX to grab new customers and grow your business! For more information on the current Showcase Local  Promotion contact ShowcaseLocal.

Take advantage of this offer by replying to  Showcase Local Promotions.

Become a Showcase Partner

Our Partners are among the most forward-thinking people and companies in our community.  We value the commitment they bring to the table, both with their dollars and especially with their vision of a bright new direction for Portland’s economy. If you believe, as we do, that innovative collaboration between the for-profit, non-profit and creative communities will drive Portland’s financial future, we invite you to become a more active participant in shaping that future with us.

Partnering with Showcase is more than a negotiated package of advertising and promotional opportunities. The greatest value of partnership is in associating your business or organization with an expansive vision of Portland’s future. As the impact of Showcase’s efforts spreads, you will be there every step of the way, gaining the marketing and public relations benefits that come from riding the crest of the wave. Your people and their activities will naturally become subjects of interest to our audience and we will make sure they know how you’re contributing to local economic development.

Your partnership with Showcase PDX will show the community that you’re not just here to stay – you’re here to lead.

Contact us for more information about this special opportunity.